Last seen loaded with bolts of discount fabric for sale, San Diego’s favorite vintage movie palace-turned-punk rock concert hall is newly renovated and ready for its latest incarnation as events and performance space. Normal Heights’ landmark Adams Avenue Theater will officially reclaim neighborhood venue status in early November.

The redesign has been a multiyear effort by Jillian Ziska, and her events planning business To Be Designed—a subsidiary of management group Social Anthology, which also operates Verbena Kitchen and Hangar 858.

Ziska remodeled Adams Avenue Theater with an eye toward hosting weddings and other private events, while also plotting community-oriented gatherings akin to holiday bazaars, and shows ranging from live music to stand-up comedy. As a result, its tastefully re-imagined interior remains something of a blank canvas for planners and promoters. “Blank enough for people to envision their own aesthetic,” Ziska explains.

Read Full Article Here